For me it does anyway. I noticed that the game Elder Scrolls IV Oblivion had no copy protection at all. And I noticed that, I did not have the sudden impulse to take advantage of the poor little company and copy their hard work and sell it on the streets of New York for five bucks a pop, no, I respect them.
Most big companies wouldn't dare not DRM the crap out of their content. They will lock it down, load it up with crap, over price it, downgrade the quality then ship it off the you, the end user with about 20 warnings on the back. It is crazy! Their justification for the whole thing is that "pirates" are stealing their content, and they need to put a stop to it, but I must say, it doesn't stop "pirates" it may slow then down, but it doesn't stop them, it only gives them more zeal.
So why, do I respect a company because of the fact that they don't protect their content? Because they know that most people who pirate things wouldn't buy them anyway. The company is so secure, that they don't need to invest in copy protection, thinking they are making a profit. I just hope and pray that other companies follow their example.